Mercedes-Benz Places by Binghatti
World's first Mercedes-Benz branded residence — 341 m above Downtown, with views of Burj Khalifa
Downtown Dubai (next to Burj Khalifa and Dubai Mall)
Key facts
Developer
Binghatti Developers (with Mercedes-Benz brand collaboration)
District
Downtown Dubai
Handover
Q4 2026 (December 2026 — handover)
Height
341 m · 65 floors (supertall)
Units
~150 exclusive residences (apartments + penthouses)
Sales status
Active sales since January 2024. Project value ~AED 2.7B. Q4 2026 handover
Overview
Mercedes-Benz Places — the world's first architectural realization of the Mercedes-Benz brand, embodied as a 65-storey supertall tower at 341 m in the very heart of Downtown Dubai. This is not "apartments with a logo" — the Mercedes-Benz Design Team designed the building from scratch on the principle of "Sensual Purity" (the same philosophy that defines the lines of the S-Class and EQS): curved facade, metallic tones, reflective glass, aerodynamic silhouette. The architecture references automotive DNA — and does so not at the level of stylization, but at the level of a system of proportions.
Inside — 4.2 m ceilings, walnut veneer, fluted travertine, satin chrome, leather surfaces. The palette is built on black and silver, like the interior of an S-Class Maybach. Residences range from 2BR to penthouses and three-storey triplexes with ~150 units in total, making the project ultra-rare. Each residence has a private pool and panoramic windows overlooking Burj Khalifa, Dubai Fountain, Dubai Opera.
Locationally — Downtown Dubai prime, 5 min to Burj Khalifa, walking distance to Dubai Mall and Dubai Opera. This is the epicenter where branded residences trade with a 30-50% premium over non-branded in the same locations. Mercedes-Benz Places — a trophy asset of the next cycle. The developer Binghatti closed 2025 with 17,000+ unit sales and AED 12.43B revenue, becoming the top-1 off-plan developer of Dubai.
Prices & unit types
| Unit type | Size | Price | in USD |
|---|---|---|---|
| 2BR | ~1,400-1,800 sqft | from AED 8.8M | ~$2.40M |
| 3BR | ~2,200-2,800 sqft | from AED 13-15M | ~$3.5-4.1M |
| 4BR | ~3,500-4,500 sqft | from AED 25-30M | ~$6.8-8.2M |
| Penthouse / Triplex 5BR+ | 6,000-12,000+ sqft | from AED 50M+ | ~$13.6M+ |
- Burj Khalifa direct view: +15-25%
- High floor (40+): +10-15%
- Penthouse (top 5 floors): +50-100%+
- Corner unit with double view (Burj + Mall): +8-12%
- Private pool (standard in project): baseline
Payment plan
20%
Booking + DLD (4%) + Oqood (4%) at SPA signing
50%
Construction (Q4 2024 -> Q4 2026, milestone-based equal tranches)
30%
On Handover Q4 2026 (December)
Payment terms
- Mortgage for UAE residents: up to 70% LTV for apartments <= AED 5M; 60% > AED 5M
- Mortgage for non-residents: up to 50% LTV
- Cooling-off period: 14 days
- Penalty for late payment: 0.25% per month
Location & distances
- Downtown Dubai — epicenter of luxury Dubai. Burj Khalifa, Dubai Mall, Dubai Fountain, Dubai Opera — all within 500 m radius
- Transport: Sheikh Zayed Road (E11) to the north, Al Khail Road to the south. Burj Khalifa/Dubai Mall Metro — 5 min
- Branded cluster: Armani Residences, Bvlgari Residences, Bugatti Residences, Cavalli Tower — Mercedes-Benz Places becomes flagship
- Future infrastructure: Two Etihad Rail stations in Downtown horizon 2030; Dubai Loop hyperloop
- Retail & lifestyle: Dubai Mall (1,200+ stores), Souk Al Bahar, City Walk, La Mer
- Demographics: UHNW global investors (UK, US, India, China, CIS, Saudi). Highest concentration of HNW residents in Dubai
Amenities
Sky Infinity Pool (3 amenity floors)
panoramic view of Burj Khalifa
Spa & Wellness Center (Mercedes-Benz standard)
hammam, salt rooms, treatment
State-of-the-art Gym Technogym
24/7, personal trainers
Fine-dining Restaurant
Mercedes-Benz brand commissioning
Cafe & Lounge (private members)
50+ seats
Kids Play Areas + Nanny On-call
Montessori-inspired
Landscaped Gardens
biophilic design
Jogging & Cycling Tracks (Downtown Park)
integrated with area
Multi-Purpose Courts
tennis, padel
Concierge 24/7 + Valet
Mercedes-Benz brand standards
Private Pool in each unit
part of the concept
Library + Cigar Lounge + Cinema
private members area
Residence features
- 4.2 m ceilings (Mercedes-Benz signature, rare for residential Dubai)
- Walnut veneer + fluted travertine + satin chrome — yacht-grade
- Black/silver palette identical to S-Class Maybach interior
- Floor-to-ceiling glazing with low-E coating
- Italian/German kitchens (Boffi/Poliform level)
- Spa-bathrooms with freestanding tub, dual vanity
- Walk-in closet in master
- Smart-home Crestron full integration
- Private pool in each unit
- Premium materials: leather panels, natural stone
Schools nearby
GEMS Wellington Primary School
British EYFS-Y6 · KHDA Outstanding · Tuition AED 50-95K/year
Dubai International Academy Emirates Hills
IB PYP/MYP/DP · KHDA Outstanding · Tuition AED 80-130K/year
JSS Private School
Indian CBSE / UK · KHDA Very Good · Tuition AED 30-55K/year
Hartland International School (Sobha Hartland)
British / IB · KHDA Very Good · Tuition AED 65-110K/year
Rental yield & ROI
6.5-8.0% (gross yield for branded apartments in Downtown — DLD Q1 2026)
4.5-6.0% after service charge AED 25-35/sqft
9-12% (holiday-let through Burj Khalifa premium and branded factor)
For 2BR (~1,600 sqft): ~AED 48-64K/year
- 2024 launch -> 2025: +18-25% on early-phase units (Knight Frank Branded Residence Report)
- 2025 -> Q1 2026: +12-15% YoY on off-plan resale in Downtown branded
- Forecast 2026 -> Q4 2026 handover: +10-15% (CBRE consensus for completion phase)
- Long-term 2027-2030: +25-40% (branded residence multiple over non-branded)
Golden Visa eligibility
- AED 2,000,000 — achieved on the very first unit from AED 8.8M (4x buffer)
- 10-year Golden Visa
- Spouse + children of any age + parents + 1 domestic helper
- Processing: 30-60 days from submission
Project timeline
January 2024
Launch and opening of sales (project value AED 2.7B)
2024 Q2-Q4
Excavation and foundation
2025
Structure +30 floors. MEP and interior works start
2026 Q1
Top-out (65 floors reached). Facade installation continues
2026 Q2
Facade complete, fit-out. Mercedes-Benz interior teams on-site
2026 Q3
Amenities floors, lobby finalization. Brand commissioning
2026 December (Q4 handover)
Key handover to first owners
2027
Post-handover defect liability. Secondary market launch
2030
Etihad Rail Downtown — potential value uplift
Frequently asked questions
AED 8.8M (2BR) · AED 13-15M (3BR) · AED 25-30M (4BR) · AED 50M+ (Penthouse/Triplex)
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